Social media has become a worldwide phenomenon which gives an excellent opportunity for marketers to promote their brand and connect with their target audience. Therefore, being familiar with social media platforms and social media advertising could mean a lot to your brand or business.
Unlike traditional advertising, social media advertising has a great potential to spread your brand’s message and build awareness about your product or service. So, it is essential to choose the best social media platforms that are relevant to your business objectives and goals.
The following are different types of social media advertising that you need to be aware of
With over 1 billion active users, Instagram offers the most engagement of several other social media platform for businesses. Generally, brands that are visually pleasing or that can blend visuals into their marketing campaigns tend to perform best on Instagram.
Instagram also gives brands the ability to share content that includes photos or videos and helps people to remember your brand better. Therefore, it is an excellent choice to run visual social media advertising campaigns for your products or services.
Moreover, Instagram ads can be directly linked to a landing page or a product page which helps people engage with your products instantly.
So, if your content is focused around visuals then Instagram advertising is the best platform for generating sales for products and services. At the end of the day, users are more likely to remember what they see more than what they hear or read.
Pro tip: Setting up Instagram ads are much similar to creating Facebook ads.
Advertising on Twitter is constantly outplayed by other popular marketing channels like Facebook and Instagram. Yet Twitter has never lost its value, and still, many brands get significant exposure with social media advertising on this platform.
Twitter ads are pretty much simple and straightforward which makes it easy to spot even on the congested Twitter feed. Moreover, promoting engaging content with Twitter helps to increase brand awareness and make people trust your brand even more with the right image.
Since Twitter requires a more focused approach than other social channels, it is essential to use content that draws your viewer’s attention and fits your brand identity.
So, while creating a Twitter ad campaign, make sure that all your ads are engaging which might encourage your audience to share and contribute to your campaign.
Likewise, when advertising on Twitter start by sharing high-quality content instead of asking them to purchase a product or service immediately. In doing so, you can spread the word about your brand or product to people who are most likely to be interested in it.
Pro tip: A promoted tweet allows you to engage beyond your followers and reach more of your target audience.
Pinterest is a highly regarded social media platform for e-commerce brands but is a lot smaller when compared to Facebook or Instagram. Besides, e-commerce retailers are in love with Pinterest because of its targeted search engine and ads to promote their products.
Some people exclusively use this platform to find and purchase creative products like wall art and home decor. So, Pinterest advertising is a worthy consideration if you want to gather information about potential purchases.
When you talk about Pinterest advertising, you’re just talking about promoted pins. With just one tap, Pinterest ads would take users straight to your website, where they can learn more about your products or even purchase them directly.
So, if you want to get noticed on Pinterest, you need to create attention-grabbing visual content that is distinctive and stands out from the rest. If you’re not sure what to promote using Pinterest ads, try to identify popular content from other social channels and revamp them by focusing on the visuals.
Since the competition is relatively low with this new advertising platform, you can take full advantage of its capabilities to reach some of your marketing goals.
Pro tip: Before featuring a Pinterest ad, it is worth considering your target audience and how this platform might work for your social media marketing strategy.
However, there are times when LinkedIn ads are ignored in favor of Twitter ads, promoted pins, and Facebook ads.
LinkedIn advertising also offers the ability to target by company name, size, industry, job title, age, gender, skills, years of experience, etc., which can be highly beneficial for B2B purposes.
Therefore, LinkedIn advertising is a cost-effective method to consider if you want to drive conversions through highly targeted ad campaigns (to reach a highly targeted group of individuals).
Pro tip: People won’t necessarily use LinkedIn for entertainment, and hence it needs to be treated as a professional site.